LB Capital names Jon Denton director of sponsorships

LB Capital has hired Jon Denton as director of sponsorships to manage sponsor relationships across its brands, events and training programs. The move supports the company’s national expansion and its push to connect home service owners with industry partners.

Why it matters: - LB Capital is trying to turn sponsorships into a bigger source of value for home service business owners. - Denton’s role is designed to connect sponsors with LB Capital’s audience across events, content and education programs. - The hire supports LB Capital’s broader expansion in the home service market.

What happened: - LB Capital named Jon Denton as director of sponsorships. - Denton will lead strategic sponsor relationships across LB Capital, Build It To Sell It, Winners' Circle and the company’s event portfolio. - The announcement was dated Aug. 3, 2026, in Blue Bell, Pennsylvania.

The details: - Denton will identify aligned partners and develop sponsorship opportunities. - Denton will also manage sponsor engagement and work to deliver measurable value for sponsors and for the home service business owners LB Capital serves. - His remit includes the Build It To Sell It Conference, Winners' Circle, Mastermind events, shop tours, training programs and digital content. - LB Capital said Denton brings experience in sales, business development, franchise growth and relationship management. - His background includes leadership roles in software and technology sales, plus franchise development in the home service industry. - Denton previously worked at HorsePower Brands, where he supported franchise development and the expansion of home service brands, including Heroes Lawn Care. - Before his business career, Denton was a quarterback at the University of Nevada, Las Vegas. - Denton earned national recognition at UNLV and set multiple freshman passing records. - LB Capital founder and CEO Lance Bachmann said Denton knows how to build relationships, create opportunities and bring the right people together. - Bachmann also said sponsors are an important part of the value LB Capital provides to business owners. - Denton said the best sponsorships are partnerships built around shared goals, trust and a clear understanding of how each organization can create value for the audience.

Between the lines: - LB Capital is widening its sponsor base as it scales its national footprint. - The company is leaning on Denton’s mix of franchise development, sales and competitive sports experience to support a relationship-driven business model. - The sponsorship push fits LB Capital’s focus on technology providers, financial partners, marketing organizations and other industry resources for home service owners.

What's next: - Denton will oversee new and existing sponsorship opportunities tied to LB Capital’s events, training and content platforms. - LB Capital expects his work to help build long-term partnerships that support members and event audiences. - The company says it will continue expanding its sponsor community alongside its broader growth strategy.